Online Strategy for Websites

by Lisa Silket | 9/15/2011 10:02:00 AM in |

The Internet and the number of people who use it are growing at an exponential rate. these days everyone seems to be competing for the same things: exposure and loyal readers/followers/customers. With competition being so fierce, it is crucial to have an online marketing strategy to gain exposure for your website.

Search engine optimization (or seo) is one way to gain exposure. If you are marketing a product or service being in the top of google search results is key. The first three pages of google search are 'king' - pages after that are seldom viewed. Most people, when searching a keyword or phrase, are most likely to look at the first three pages of the search results and will ultimately choose a website found on one of those pages. Websites found at the beginning of search results are often regarded as trusted and reputable.

Branding is also very important. This is where internet marketing comes in. Using tools such as blogging and social media helps to get your brand recognized. Without this, your website and what you want to promote may go unnoticed.

if you utilize the marketing tools available to you your website will be successful.

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