Build an Email List on WordPress

by Zyon | 11/24/2009 10:56:00 AM in |

Building your email list is one of the most important things you could do as an online entrepreneur. It does not matter how you are going to use the email list. It could be simply to build a stronger relationship with your subscribers, to send traffic to your blog, to sell affiliate offers or to promote your online services. Regardless, an email list is the most intimate and responsive communication channel available today, so you must leverage it.

That is why I agreed to promote the Squeeze Theme when Nate Whitehill contacted me about it. Because I know that people buying it will be doing themselves a favor.

Cutting to the chase, what is the Squeeze Theme? It is a squeeze page creation tool for WordPress. Squeeze pages are those long pages you see with a bunch of information, with the single goal of squeezing the email address of the visitor or closing a sale. You might not like how those pages look, but it has been proven time and again that they convert much better than anything else.

In other words, if you setup a simple landing page with just a headline, an opening paragraph and an email subscription form, you will probably get a conversion rate below 0,5%. That is, for every 1,000 visitors that you send to that page 5 will subscribe to your newsletter.

If you use a properly crafted squeeze page, on the other hand, your conversion rate could easily reach 3%, meaning that for every 1,000 visitors coming to the page 30 would sign-up for the newsletter. Quite a difference huh?

Nate created the Squeeze Theme with the goal of letting WordPress users with zero coding knowledge to create and customize their own squeeze pages. In other words, you will be able to customize the whole thing without touching a line of code. You do all that through the options page of the theme. Written by Daniel Scocco

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