SEO Keyword Basics

by Unbalanced Libra | 2/03/2009 07:04:00 AM in ,|

I thought I'd give a little bit of basic SEO information - just the basic difference between two terms in particular; Keywords and Long Tail Keywords.

Keywords: Keywords are the essence of a blog. Search engines analyze blog posts and pick out keywords that they think the blog post is about. They then give the keyword a score and compare it to other sites that rank for that keyword and place the new website on a specific rank in the search engine for that keyword.

Long Tail Keywords: Long Tail refers to keywords that are very specific and usually consist of a few words. Blog is not a long term keyword while How To Create A Blog is. Long Tail keywords receive less traffic basic keywords but that traffic is usually targeted.

Research keywords. I suggest Google's Keyword Tool to start!

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