SEO Guide Released by Google

by Unbalanced Libra | 12/09/2008 09:02:00 AM in |

Google has released a free PDF download: The Search Engine Optimization Starter Guide.

Included in this guide:

  • Best practice for URL structuring
  • Site hierarchy and navigation flow
  • Using a custom 404 error page
  • Best practice for using anchor text
  • Link formatting and styling
  • Correct usage of robots.txt
  • Offline site promotion
  • Usage of web site analytics

Obviously many SEO companies have been a bit taken aback by this but really, not to worry. SEO isn't always that easy to understand, even with the basics at your fingertips. Not only that, even if you DO understand SEO, sometimes it's best to hire a professional company like to handle SEO for you.

You'll have things done correctly and professionally and if you know a bit about SEO, well then at least you will have a better understanding of what is being done for you.

Click here for the free download

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